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How to manage social media postings

Many of the companies I work for tend to be small start-ups, or those with one or two persons in the marketing department. Little or no man power to execute all the daily touch points of marketing. Social media is the latest addition to the job description of marketers and designers.

Social media can be less daunting a task if you take a couple of steps to know your audience and weed out the social platforms that may not be worth your time.

The 2015 Pew Report provides great data on consumer social media usage. See overview below, but for for specifics user demographics visit:


• 72% of online American adults use Facebook, a proportion unchanged from September 2014

• 82% of online adults ages 18 to 29

• 79% of those ages 30 to 49

• 64% of those ages 50 to 64

• 48% of those 65 and older

• Men 66% usage, Women 77%


• 23% of all online adults use Twitter

• urban areas are more likely than their suburban or rural counterparts to use Twitte

• Men 25% usage, Women 21%


• 31% of online adults use Pinterest

• 44% women compared to 16% men.


• 28% of online adults

• Men 24% usage, Women 31%


• 25% of adult internet users/22% of entire adult population

• Men 26% usage, Women 25%

• popular among working-age adults as well as college graduates and those with relatively high household incomes. LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds

So choose your social media where you audience will listen to you. Only do one platform and do it well if that is all the resource time you have to dedicate to it. Using a social media management tool such as Spout Social can help you create all your post on day one, choose the social media sites to post it to, and set the day and time to deliver the message. So yes - if you can plan what you want to say for a month, you can create your message ahead of time, then forget about it til the next month.

Stay tuned for lessons learned from the Mayo Clinic Conference on Social Media.....

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