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White papers is a common term for technical product information that has scientific evidence regarding efficacy. Approaches can vary depending on whether the company's strategy wants create a visually appealing marketing piece or is submitting their information to a peer-review journal. Prenexus Health® was looking for a white paper that would entice it's customer base with an approachable friendly whitepaper (Download). TriNutra® (below) needed a structured format for submission into a peer-review journal. Tesseract Medical Research use was for health care practitioners who wanted more clinical information regarding the mechanism of action of their product.
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