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June 10, 2016

Many of the companies I work for tend to be small start-ups, or those with one or two persons in the marketing department. Little or no man power to execute all the daily touch points of marketing. Social media is the latest addition to the job description of marketers...

June 2, 2016

Branding is the underlying structure of all marketing campaigns. While a brand is made up of the name, logo, and tagline among other things; branding is how those elements are shown to the public and how it interacts with the public. When branding is used consistently,...

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